Your Facebook Page is a Facebook profile for your business. As Facebook puts it, “Facebook Pages enable public figures, businesses, organisations and other entities to create an authentic and public presence on Facebook.” Only official brand representatives can create a Facebook Page for that business.
Groups, on the other hand, “allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.”
Anyone can create a group, which means that even if you have not created a Facebook group yourself, there might already be a group related to your brand. For example, fans of Hallmark movies created and manage the group called Fans of Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama, which currently has more than 21,000 members.
If groups related to your business already exist, you should definitely get involved to keep an eye on the conversation, learn from what people are saying about you, and help provide the brand’s perspective. You might even uncover some potential ideas for new product development. (We’ll get into more detail about finding and joining existing groups below.) But you should also create your own official group as the brand-endorsed meeting place for fans on Facebook, so that you can grow those relationships in a context that gives you greater control.
The fact is being on Facebook makes it easier for people to discover and interact with your brand online whether that is a page or a group.
If you want to boost your social media game, sign up to pre register for one of our Facebook training workshops across the UK.