You will be asked this question many times and you will also ask yourself: why did you start your business? Why do you do what you do?


This may seem an easy enough question to answer, however; the ‘why’ is what will drive your business for many years to come and will steer your ideas, creativity and development to success. We have put together some industry leaders “why’s” to give you some food for thought:

Richard Branson – Virgin

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“Why do I start businesses? The answer is the same today as it was when I launched me first company five decades ago: to make a positive difference in people’s lives.”

Branson explains that this should also extend beyond your customer base and apply to your staff too.

Jeff Bezo – Amazon

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Bezo says he was driven by his ‘regret minimization framework’ which was designed to reduce the regret he might have felt for not participating in the lucrative internet business boom.

“If I failed I wouldn’t regret that, but I knew the one thing I might regret is not ever having tried.”

That feeling of ‘what if?’ is a great motivator. As the saying goes ‘you won’t know, if you don’t try’.

Drew Houston – Dropbox

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Houston, the founder of Dropbox, was a student when he saw a need to solve a problem. Having forgetting his USB pen drive/storage, he create the successful cloud based sharing service we all use and are now very reliant on. Filling a gap in the market and creating something to solve a problem is as good a why as any.

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Our founder explains that her reason why is to make things better for her children’s generation and their children’s generation. With a passion to help others do well and be successful with a focus on equality.

“Starting and running a business should be a ‘human thing’ not just a ‘man thing’ and while we have got better at this, it still needs a lot of work. I want to share any knowledge and skills I gain, with everyone that may benefit. There is no point in being successful, if you do not pass on that knowledge for others to do the same, If it means we can all make the world a better place in our own way?”

Ask yourself again, what is your ‘why’ and work towards it.

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